About Us


Founded in 2005, and in continuous operation since, Forma utilizes its experience in direct lobbying and politics, media production and creative/design production to offer our clients a true turnkey approach. Our partners have decades of experience in providing campaign media and design solutions.


We’ve delivered millions of political mail pieces, produced dozens of broadcast television spots and consulted in nearly 75 political campaigns. Our network of field campaigners can deploy across the nation. Through our established partnerships, we offer polling from some of the most respected pollsters in the nation, and lobby services in Texas, New Mexico, Arizona and Nevada.


Whether your issue is at the legislative, agency or executive branch level, Forma has the right team in place to deliver results.  We offer a diverse range of public advocacy and campaigning services, and our partnerships with respected firms across the nation means we can deliver results nationwide.

Our Services

Political Consulting

We can strategize, manage and implement campaign strategies across a variety of platforms   From TV, radio, web and print production to polling and crisis management, our full array of services can be tailored to fit your specific campaign needs.


Advocacy for non-profits and other NGO’s require extensive knowledge of ever changing regulations.  We have experience succesfully advocating for a variety of social initiatives and can help your organization with communcations, outreach and social marketing.

Public Affairs

Identifying and finding solutions to complex legislative and public policy issues are at the core of all our lobby and governmental affairs efforts.  We can help you effectively navigate the governmental process and communicate effectively with policy makers and stakeholders.


Voter data is the backbone of any political campaign.  We stay up to date on voter data in all major cities in Texas and utilize several national level data vendors to focus in on specific voter traits and demographics.

Graphic Design

More than just your average “design”, our talented designers use their experience and insightful research to develop meaningful messages that resonate with voters, then use impactful design to make sure your voter contact pieces resonate – all in a short time frame.


Above all, websites should be driven by message and flexibility.  While more focus is being placed on social media, web sites still give defintion to your candidacy or issue.  Our web designs are created in-house, so the design, and more importantly, the content, have the benefit of our combined experience.


Our in-house video, animation and broadcast production team can develop and produce broadcast television and radio spots, in both English and Spanish. We are a fully functioning in-house production studio dedicated to delivering results.

Opposition Research

It all starts with sound information on your opponent or issue.  Besides using several industry standard background and research software, we can tap into a network of information gathering professionals who provide deep background on almost any subject, issue or person.

Our Efforts to Date

Political Campaigns

million mail pieces

Broadcast TV Spots

Years in Operation

Consecutive Legislative Sessions

Our Work



PAC Consulting

Consulting, Design

ISD Bond and TRE

Consulting, Design, Video

501(c)4 and 527 PAC Consulting

Consulting, Design

Referendum Elections

Consulting, Design, Photography, Web



State District Courts

Consulting, Design, Photography, Web

Meet the Team


  • “a consultant who is experienced and has proven results by winning elections.”

    El Paso Inc
  • “outstanding performance ... one of the most fiercely contested first round fights on the House battlefield.”

    Capitol Inside
  • “a good record of getting people elected.”

    El Paso Inc
  • 2011 – Texas Top 10 Consultants

    Capitol Inside Editor

Our Location

The Cortez on the Plaza

Forma occupies a suite of offices on the 4th floor of the historic Cortez building, designed by renowed architect Henry C. Trost.

Besides Trost, the Cortez is most noted for hosting President John F. Kennedy on his last swing in Texas in 1963, and as the site where he decided to make his fateful November 1963 trip to Dallas.  Kennedy made the trip to El Paso in part to fulfill a Cold War promise he had made a year earlier. The Cortez sits across from the still under renovation San Jacinto Plaza, and was recently designated as a 2015 Lone Star Legacy Park.

Get in Touch

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Forma   |   310 North Mesa – Suite 401  El Paso, Texas, 79901   |   Office – (915)257-3998  Fax – (915)257-4005